Today color photography is so ubiquitous that its hard to believe there was a time when this was not the case.
From magazine pages to gallery walls, from advertisements to photojournalism, Color Rush charts the history of color photography in the United States from the moment it became available as a mass medium to the moment when it no longer seemed an unusual choice for artists. The book begins with the 1907 unveiling of autochrome, the first commercially available colour process, and continues up through the 1981 landmark survey show and book The New Color Photography, which hailed the widespread acceptance of colour photography in contemporary art.
Often in photo histories colour is presented as having arrived fully formed in the 1970s; this book reveals a deeper story and uncovers connections in both artistic and commercial practices.
A comprehensive chronology and examples of significant moments and movements mark the increasing visibility of color photography. Color Rush brings together Ansel Adams and William Eggleston, Eliot Porter and Cindy Sherman, Edward Steichen, Stephen Shore and many more, examining them in a fresh context paying particular attention to color photographys translation onto the printed page. In doing so, it traces a new history that more fully accounts for colors pervasive presence today.
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