{"product_id":"easy-to-learn-difficult-to-master-pong-atari-and-the-dawn-of-the-video-game","title":"Easy to Learn, Difficult to Master: Pong, Atari, and the Dawn of the Video Game","description":"\u003cp\u003eDavid Kushner\u003c\/p\u003e\n\u003cp\u003eSoftcover | \u003cspan\u003e15.24 x 1.14 x 22.86 cm | 112 pp\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eBold Type Books | 2022 | 9781568588766\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eA deep, nostalgic dive into the advent of gaming, \u003c\/span\u003e\u003cem\u003e\u003cspan class=\"a-text-italic\"\u003eEasy to Learn, Difficult to Master \u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003ereturns us to the emerging culture of Silicon Valley via the medium of the graphic novel.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAt the centre of this graphic history, dynamically drawn in colours inspired by old computer screens, is the epic feud that raged between Atari founder Nolan Bushnell and inventor Ralph Baer for the title of \"father of the video game.\"\u003cbr\u003e\u003cbr\u003eWhile Baer, a Jewish immigrant whose family fled Germany for America, developed the first TV video-game console and ping-pong game in the 1960s, Bushnell, a self-taught whiz kid from Utah, put out Atari's pioneering table-tennis arcade game, Pong, in 1972. Thus, a prolonged battle began over who truly spearheaded the multibillion-dollar gaming industry, and around it a sweeping narrative about invention, inspiration, and the seeds of digital revolution.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e'This litle book offers for the story of Pong what the coin-op did for games: the most\u003cbr\u003edense, lucid, and delightful version of itself.' \u003cstrong\u003eIan Bogost, game designer and author of \u003cem\u003ePlay Anything\u003c\/em\u003e\u003c\/strong\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e'This fascinating graphic novel unearths a forgotten and bizarre history that produced a multi-billion dollar industry. A great book for anyone interested in video games, or the \u003cmeta charset=\"utf-8\"\u003ehistory of modern times.' \u003cstrong\u003eJulian Zelizer, outhor of\u003c\/strong\u003e\u003cem\u003e \u003c\/em\u003e\u003cstrong\u003eBurning Down the House\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e'\u003cem\u003eEasy lo Learn, Difficult to Master\u003c\/em\u003e brilliantly depicts the epic story behind video games,\u003cbr\u003ebetween two very different inventors who changed the world with virtual paddles. If this \u003cmeta charset=\"utf-8\"\u003ebook were an arcade game, l'd lose all my quarters replaying it.' \u003cstrong\u003eSteven Levy, author of Hackers and Facebook\u003c\/strong\u003e\u003c\/p\u003e","brand":"Bold Type Books","offers":[{"title":"Default Title","offer_id":47651294347522,"sku":"BK-BTB-ETLDTM-001-M","price":7.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0401\/6226\/3204\/files\/IMG_2837_2ea4c18b-487b-4c00-b8cd-4ec5d27252b1.jpg?v=1777988815","url":"https:\/\/www.booksaboutart.co.uk\/products\/easy-to-learn-difficult-to-master-pong-atari-and-the-dawn-of-the-video-game","provider":"Books About Art","version":"1.0","type":"link"}