Product Design: Idea Searching
Softcover | 16.5 x 23 cm | 176 pp
AVA Publishing | 2008 | 9782940373765
Basics Product Design 01: Idea Searching examines methods of generating and identifying ideas, and teaches the reader to understand what is being observed and recorded.
The book advocates a step-by-step approach to generating ideas and brainstorming. It encourages an open mind in the development of ideas and teaches the reader to always question convention.
The text is accompanied by a variety of case studies and examples of work taken from the best of contemporary product design.
Table of Contents:
How to get the most out of this book
Just imagine if it were possible: Observations
Common sense is needed: Empathy
Explore and have fun!: Materials
Sensory issues: DNA
Development of an idea: Critical analysis
Ability to change
Blue sky or reality?: Experiences
Contacts and credits
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