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Product Design: Idea Searching

AVA Publishing

Sale price £12.00 Regular price £23.50

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David Bramston

Softcover | 16.5 x 23 cm | 176 pp

AVA Publishing  | 2008 | 9782940373765

Basics Product Design 01: Idea Searching examines methods of generating and identifying ideas, and teaches the reader to understand what is being observed and recorded.

The book advocates a step-by-step approach to generating ideas and brainstorming. It encourages an open mind in the development of ideas and teaches the reader to always question convention.

The text is accompanied by a variety of case studies and examples of work taken from the best of contemporary product design.

Table of Contents:

Introduction

How to get the most out of this book
Just imagine if it were possible: Observations
Thoughts
Referencing

Common sense is needed: Empathy
Profiles
Themes
Character

Explore and have fun!: Materials
Fun
Communication
Product language

Sensory issues: DNA
Added values
Conflicts
Emotions

Development of an idea: Critical analysis
Ability to change
Idea development
Visual noise

Blue sky or reality?: Experiences
Responsibility
Projects
Conclusion
Glossary
Further resources
Contacts and credits
Acknowledgements.

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