{"product_id":"jan-tschichold-and-the-new-typography-graphic-design-between-the-world-wars-non-mint","title":"Jan Tschichold and the New Typography: Graphic Design Between the World Wars (Non-mint)","description":"\u003cp\u003ePaul Stirton\u003c\/p\u003e\n\u003cp\u003eSoftcover | \u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003e17.78 x 3.18 x 22.86 cm | 272 pp\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eYale University Press | 2019 | \u003cmeta charset=\"utf-8\"\u003e9780300243956\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eRichly illustrated with images from Jan Tschichold’s little-known private collection of design ephemera, this important book explores a legendary figure in the history of modern graphic design through the artists, ideas, and texts from the Bauhaus that most influenced him. Tschichold (1902–1974), a prolific designer, writer, and theorist, stood at the forefront of a revolution in visual culture that made printed material more elemental and dynamic. His designs were applied to everyday graphics, from billboard advertisements and business cards to book jackets and invoices.\u003cbr\u003e\u003cbr\u003eThis handsome volume offers a new understanding of Tschichold’s work, and of the underlying theories of the artistic movement he helped to form, by analysing his collections: illustrations, advertisements, magazines, and books by well-known figures, such as Kurt Schwitters, El Lissitzky, Aleksandr Rodchenko, and László Moholy-Nagy, and lesser-known artist-designers, including Willi Baumeister, Max Burchartz, Walter Dexel, and Piet Zwart. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis book also charts the development of the New Typography, a broad-based movement across Central Europe that included “The Ring,” a group formed by Schwitters in 1927. Tschichold played a crucial role in defining this movement, documenting the theory and practice in his most influential book, \u003cspan class=\"a-text-italic\"\u003eThe New Typography\u003c\/span\u003e (1928), still regarded as a seminal text of graphic design.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cstrong\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003ePLEASE NOTE: This book is a NON-MINT item. NON-MINT books are new but are either ex-display copies or warehouse marked - minor cosmetic imperfections such as scuffs, marks, or minor dents to the covers.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"Yale University Press","offers":[{"title":"Default Title","offer_id":47867764605186,"sku":"BK-YUP-JTNT-002-C","price":15.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0401\/6226\/3204\/files\/IMG_0118.jpg?v=1719826020","url":"https:\/\/www.booksaboutart.co.uk\/products\/jan-tschichold-and-the-new-typography-graphic-design-between-the-world-wars-non-mint","provider":"Books About Art","version":"1.0","type":"link"}