Keep it Simple
Arnoldsche Art Publishers
The Early Design Years of Apple
Softcover | 26 x 23 cm | 296 pp
Arnoldsche Art Publishers | 2014 | 9783897904071
•The true design story behind the evolution of Apple computers
•An inspiring collaboration of Steve Jobs and author Hartmut Esslinger
•380 illustrations that takes a step by step view of the most famous brand that’s still a dominating force today
Keep it Simple is the authentic story of the collaboration between Steve Jobs and Hartmut Esslinger, which began in 1982. The result of this partnership between entrepreneur and designer was revolutionary, in terms of historic dimensions: Steve Jobs was the first to make strategic design the core of Apple's Business Strategy. From this, Apple grew from a technology focused company into one of the world's most successful, global brands and this was achieved by creating and delivering innovative and intelligent products.
Of course, there are many books about Steve Jobs and Apple. Professionals everywhere want to be like him - or want their company to succeed like Apple - so they compulsively absorb accounts of his work, hoping to find the magic recipe. For those readers this book is a first, because it tells the story of Apple's evolution from the inside and its initial conception, when Steve was first driven by the power of design to establish it as the strategic core of Apple's business model.
This book is also for the millions of Apple users, admirers, fans, and critics who may be curious about the origins of the products and the brand they feel so deeply about.
Here is the story of the most amazing creative journey, which had to overcome tremendous opposition, both inside Apple and across the wider technology industry.
Standard delivery times
Delivery within 3-6 days of ordering.
If you require faster delivery please email us.
UK Shipping is free on orders of £100 or above.
Shipping rates are based on the overall weight of the package and is calculated at checkout:
- Light (150g and under) - £1.99
- Standard (150g-2Kg) - £3.99
- Heavy (over 2Kg) - £5.50
We ship overseas at the following rates:
£9.99 Austria, Belgium, Denmark, France, Germany, Guernsey, Ireland, Isle of Man, Jersey, Luxembourg, Netherlands
£14.99 Czech Republic, Italy, Slovakia, Spain
£22.99 Croatia, Estonia, Finland, Hungary, Poland, Portugal, Slovenia, Sweden
if you don’t see your country listed please email us for a quote.
Overseas shipments may be subject to import duties and tax. Additional charges must be at the customer’s expense. Books About Art has no control over these charges and accepts no responsibility for any additional overseas costs.