UK & WORLDWIDE SHIPPING - CLICK HERE FOR DETAILS



Never Use Futura

Princeton Architectural Press

Sale price £11.00 Regular price £17.99

Tax included.

Douglas Thomas

Softcover | 14.3 x 1.9 x 20.3 cm | 208 pp

Princeton Architectural Press | 2017 | 9781616895723

It's everywhere, including the moon (on the commemorative plaque left by Apollo 11 astronauts), Nike sneakers, the artworks of Barbara Kruger, Ed Ruscha, and Jenny Holzer, 2001: A Space Odyssey credits, Domino's Pizza boxes, Absolut Vodka bottles, and Red Bull cans. Futura and its typographic offspring have been the face of presidential campaigns from Richard Nixon to Hillary Clinton. Indeed, Futura is one of the most used fonts in the world today the typeface of modern design more so even than Helvetica.

This fascinating book explores the cultural history and uses of a face that's so common you might not notice, until you start looking, and then you can't escape it. Douglas Thomas traces Futura from its Bauhaus-inspired origin in Paul Renner's 1924 design, to its current role as the go-to choice for corporate work, logos, motion pictures, and advertisements. Never Use Futura is illuminating, sometimes playful, reading, not just for type nerds, but for anyone interested in how typefaces are used, take on meaning, and become a language of their own.

Shipping rates

United Kingdom

We have three shipping rates based on the overall weight of your order.

Standard (under 2kg) - £3.95  

Heavy (over 2kg) - £5.95 

Free - Orders of £100 and above

The rate is calculated at checkout

 

Overseas

For shipping to destinations outside the UK please purchase via our eBay shop - Art Clearance

 

Delivery times

Orders despatched within 3 working days.

Delivery in 1-2 days of despatching.

If you require faster delivery please email us.