Never Use Futura
Princeton Architectural Press
Softcover | 14.3 x 1.9 x 20.3 cm | 208 pp
Princeton Architectural Press | 2017 | 9781616895723
It's everywhere, including the moon (on the commemorative plaque left by Apollo 11 astronauts), Nike sneakers, the artworks of Barbara Kruger, Ed Ruscha, and Jenny Holzer, 2001: A Space Odyssey credits, Domino's Pizza boxes, Absolut Vodka bottles, and Red Bull cans. Futura and its typographic offspring have been the face of presidential campaigns from Richard Nixon to Hillary Clinton. Indeed, Futura is one of the most used fonts in the world today the typeface of modern design more so even than Helvetica.
This fascinating book explores the cultural history and uses of a face that's so common you might not notice, until you start looking, and then you can't escape it. Douglas Thomas traces Futura from its Bauhaus-inspired origin in Paul Renner's 1924 design, to its current role as the go-to choice for corporate work, logos, motion pictures, and advertisements. Never Use Futura is illuminating, sometimes playful, reading, not just for type nerds, but for anyone interested in how typefaces are used, take on meaning, and become a language of their own.
Standard delivery times
Delivery within 3-6 days of ordering.
If you require faster delivery please email us.
UK Shipping is free on orders of £100 or above.
Shipping rates are based on the overall weight of the package and is calculated at checkout:
- Light (150g and under) - £1.99
- Standard (150g-2Kg) - £3.99
- Heavy (over 2Kg) - £5.50
We ship overseas at the following rates:
£9.99 Austria, Belgium, Denmark, France, Germany, Guernsey, Ireland, Isle of Man, Jersey, Luxembourg, Netherlands
£14.99 Czech Republic, Italy, Slovakia, Spain
£22.99 Croatia, Estonia, Finland, Hungary, Poland, Portugal, Slovenia, Sweden
if you don’t see your country listed please email us for a quote.
Overseas shipments may be subject to import duties and tax. Additional charges must be at the customer’s expense. Books About Art has no control over these charges and accepts no responsibility for any additional overseas costs.