No More Rules: Graphic Design and Postmodernism

Yale University Press

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Rick Poynder

Softcover | 28.2 x 21.7 x 1.8 cm | 192 pp

Yale University Press | 2003 | 9780300100341

An illustrated survey of the changing face of graphic design at the end of the twentieth century.

As the computer became a ubiquitous tool, there was an explosion of creativity in graphic design; designers and typographers  jettisoned existing rules and forged experimental new approaches.

No More Rules offers an overview of the graphic revolution during the postmodern period. Design critic Rick Poynder tells this story in detail, breaking down a broad, multifaceted field of graphic design activity into key developments and themes: the origins of postmodern design; deconstructionist design and theory; issues of appropriation; the revolution in digital type; questions of authorship; and critiques of postmodern graphic design. Each theme is illustrated by spectacular and significant examples of work produced between 1980 and 2000 that changed the way in which designers and their audiences think about graphic communication.

This generously illustrated book is a vital reference for design professionals and educators as well as for students of graphic design, image-making, advertising, and the visual arts.

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