One Hundred Thoughts About Corporate and Brand Identity (Design by Thinking)

Images Publishing

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Ken Cato

Hardcover | 23.5 x 15 cm | 128 pp

Images Publishing | 2016 | 9781864706659

In a world where computer graphics provide a more professional finish to both good and bad design, the distinguishing factor is the strength of the core idea. This volume offers 100 observations into pivotal points in creating or developing the ideas that drive corporate and brand identity. It delves into the principles, theory and design processes that help generate movement from the germination of a concept to the genesis of a well-known and recognisable design of a brand or corporate identity.

This book is a superb reference title for those in the design industries, advertising, corporate and education fields. Beautifully packaged and designed, and richly illustrated with insightful commentary from an international body of peers, this book harnesses the thinking and philosophies behind some of the world's most influential practitioners in the corporate branding fields.

Dr Kenneth W Cato is an Australian designer with an international reputation who has been awarded numerous accolades for his work in brand management and design. As the founding member of the world's largest design conference in 1991, Ken Cato helped establish the AgIdeas International Design Week, which attracts annually over 4,500 young designers and over 40 speakers from around the world.


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