The Day of the Peacock: Style for Men 1963-1973

Geoffrey Aquillina Ross

Hardcover | 22.2 x 1.9 x 27.9 cm | 144 pp

V&A Publishing | 2011 | 9781851776009

In the 1960s men's fashion witnessed an extraordinary rebirth that led to lasting social, cultural and commercial change - what media commentators came to coin the Peacock Revolution. The Day of the Peacock takes a fascinating look at the shops, celebrity photographers, tailors and fashionable dressers who made up the scene - all illustrated with photographs, outfits and ephemera drawn from the V&A's superb archives.

Broad in range and scope, and neatly evoking the 60s atmosphere of optimism and opportunity, the author looks at the era's most dashing figures - including John Stephen, Tommy Nutter, Cecil Beaton,Mick Jagger and Patrick Lichfield - and discusses such iconic shops as Granny takes a Trip, Blades, Hung on You and Mr Fish.

This richly illustrated personal memoir evokes a definitive break from the past - from a time when one could invariably guess a man's occupation from how he dressed, to a time when a man might make dressing himself his occupation.

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