Thinking in Icons: Designing and Creating Effective Visual Symbols

Rockport

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Felix Sockwell, Emily Potts & Steven Heller

Softcover | 21.91 x 1.27 x 25.4 cm | 160 pp

Rockport | 2017 | 9781631593147

From the most refined corporate visual systems to the ubiquitous emoji, icons have become an international language of symbols as well as a way to make a wholly unique statement. Without even realising it, billions of people interpret the language of icons each day, this is the designer’s guide to creating the next great statement.

In Thinking in Icons, artist and designer Felix Sockwell--logo developer for Apple and other high-profile companies, as well as GUI creator for the New York Times app takes you through the process of creating an effective icon, covering many styles and visual approaches to this deceptively complex art.

Sockwell also offers examples of his collaborations with Stefan Sagmeister, Debbie Millman, and other luminary designers. Thinking in Icons also features the work Sockwell has done with an impressive roster of blue-chip international brands, including Facebook, Google, Hasbro, Sony and Yahoo.

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