Thinking Trademarks, Symbols and Logotypes (Design by Thinking)

Images Publishing

Sale price £8.50 Regular price £16.50

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Ken Cato

Hardcover | 15.93 x 1.47 x 24.23 cm | 128 pp

Images Publishing | 2017 | 9781864706666

This volume profiles 150 trademarks, symbols and logotypes from around the world giving examples in nine categories of origin. Showcased with detailed images and rich, photographic detail, this unique guide illustrates examples from marques based on alphabetical forms, human forms, cultural connections, natural resources, flora and fauna, known forms, built forms, abstract forms and word marks.

Beautifully packaged and designed, and richly illustrated with insightful commentary from an international body of peers, this book harnesses the thinking and philosophies behind some of the world's most influential symbols, trademarks and logotypes used in the commercial industries today.

Dr Kenneth W Cato is an Australian designer with an international reputation who has been awarded numerous accolades for his work in brand management and design. As the founding member of the world's largest design conference in 1991, Ken Cato helped establish the AgIdeas International Design Week, which attracts annually over 4,500 young designers and over 40 speakers from around the world.

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