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TM: The Untold Stories Behind 29 Classic Logos

Laurence King

Sale price £20.00 Regular price £30.00

Tax included.

Mark Sinclair

Hardcover | 22.6 x 2.9 x 28.3 cm | 224 pp

Laurence King Publishing | 2014 | 9781780671659

TM offers graphic designers and those interested in the history of design and branding a uniquely detailed look at a select group of the very best visual identities.

The book takes 29 internationally-recognised logos and explains their development, design, usage and purpose. Based on interviews with the designers responsible for these totems, and encompassing the marks from a range of corporate, artistic and cultural institutions from across the globe, TM reveals the stories behind such icons as the Coca-Cola logotype, the Penguin Books’ colophon and the Michelin Man.

Authoritatively written, comprehensively researched and including a wealth of archival and previously unpublished images, TM is an opportunity to discover how designers are able to squeeze entire identities into 29 simple logos.

 

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