Better Magic: A Toolkit for Inspiration

Michael Atavar

Softcover | 12 x 1.4 x 18 cm | 256 pp

Kiosk Publishing | 2016 | 9780953107346 

This book uses your unique creative power to generate new ideas, inspiring both you and those around you. Michael Atavar offers you twenty-four techniques for generating successful ideas. Across three sections, he gives you a practical toolkit that you can apply to your own creativity, group dynamics or work environment. 

Using Michael's skill and expertise as a creative consultant, the book is full of original insights and inspirational exercises, offering you an opportunity to re-energise your creative life in surprising ways. You will never be stuck for an idea again.

"This is a book that offers you some techniques for generating ideas.
However, rather than describing brainstorming processes that already exist, I look to the unconscious as a source of inspiration.
You already carry this unconscious material with you, all the time, as a repository, a library of information inside yourself.
The trick is to use your awareness in order to make it manifest.
From paper, to objects, to process – my book details a series of exercises that you can use to build a relationship with this unconscious element.
To assist me, I call on the influences of art, psychology, experimental writing, anthropology and concrete poetry.
Always with the intention of waking you up, overturning conventional processes and finding the best, most innovative ideas.
It’s a journey to the self. Take a deep breath." Michael Atavar