Graphic Design Thinking: Beyond Brainstorming

Ellen Lupton

Softcover | 17.78 x 1.78 x 21.46 cm | 184 pp

Princeton Architectural Press | 2011 | 9781568989792 

Legendary designer Ellen Lupton demystifies the creative process in this essential graphic design book. Graphic Design Thinking explores a variety of techniques to stimulate fresh thinking to arrive at compelling and viable solutions. Each approach is explained with a brief narrative text followed by a variety of visual demonstrations and case studies. Lupton's hands-on, close-up approach makes the creative process accessible to anyone and removes the myth that creativity is an in-born talent.

Presents a wide range of methods applicable to any brainstorming scenario.
• Techniques are grouped around the three basic phases of the design process: defining the problem, inventing ideas, and creating form
• From informal strategies that are ideal for quick, seat-of-the-pants thinking, to formal research methods
• Learn to approach problems through focus groups, interviewing, brand mapping, and co-design

Includes discussions with leading professional designers. Art Chantry, Ivan Chermayeff, Jessica Helfand, Steven Heller, Abbott Miller, Christoph Niemann, Paula Scher, and Martin Venezk reveal how they get ideas and overcome blocks to creativity.

Graphic Design Thinking is directed at working designers, design students, and anyone who wants to apply inventive thought patterns to everyday creative challenges in the design process.

"A 'must have' in the design arsenal." Cat Normoyle, Professor of Graphic Design, East Carolina University

"Provides enough thinking techniques to break out of even the worst creative rut." Creative Woman's Circle

PLEASE NOTE: This title has been remainder marked by the publisher - a small marker pen dot on one outer edge. See images.