Softcover | 17.6 x 1.8 x 25.2 cm | 224 pp
Laurence King | 2019 | 9781786274847
To run a successful fashion label you need to know about business as well as design. Packed with tips, case studies, and tasks to help you analyse yourself, your market, and your product, this book is for anyone wanting to start their own fashion, accessories or footwear business.
Thoroughly revised for the social media age, with updated images throughout. With eight new case studies AwaytoMars (Brazil/UK), FFM Dubai (UAE), Picture Organic (France), Vetta Capsule (US), ADAY, Farm, Olivia Burton (UK), and The Goods Department (Indonesia).
ChaptersIntroduction to the Fashion IndustryBe Your Own BossBusiness Legal StructureWhat's in a Name?Working from Home v Setting Up a StudioMeet the TeamKnow Your MarketUnderstanding TrendsProduct and ImageGetting it MadeSelling Your CollectionGet Your Message OutFinance
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