How to Set Up & Run a Fashion Label (Non-mint)

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How to Set Up & Run a Fashion Label (Non-mint)

How to Set Up & Run a Fashion Label (Non-mint)

£22.50 £12.00

How to Set Up & Run a Fashion Label (Non-mint)

£22.50 £12.00

Toby Meadows

Softcover | 17.6 x 1.8 x 25.2 cm | 224 pp

Laurence King | 2019 | 9781786274847

To run a successful fashion label you need to know about business as well as design. Packed with tips, case studies, and tasks to help you analyse yourself, your market, and your product, this book is for anyone wanting to start their own fashion, accessories or footwear business.

Thoroughly revised for the social media age, with updated images throughout. With eight new case studies AwaytoMars (Brazil/UK), FFM Dubai (UAE), Picture Organic (France), Vetta Capsule (US), ADAY, Farm, Olivia Burton (UK), and The Goods Department (Indonesia).

ChaptersIntroduction to the Fashion IndustryBe Your Own BossBusiness Legal StructureWhat's in a Name?Working from Home v Setting Up a StudioMeet the TeamKnow Your MarketUnderstanding TrendsProduct and ImageGetting it MadeSelling Your CollectionGet Your Message OutFinance

PLEASE NOTE: This book is a NON-MINT item. NON-MINT books have covers in less than 100% mint condition. They are new but are either ex-display copies or warehouse marked - minor cosmetic imperfections such as scuffs, marks, or minor dents to the covers. 

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