David Ogilvy
Softcover| 18.4 x 1.6 x 24.1 cm | 224 pp
Welbeck Publishing | 2020 | 9781853756153
A reprint of this seminal classic (originally published in 1983) by David Ogilvy the 'Father of Advertising' and most successful advertising executive of all time. This is the definitive guide to the art of any sale and a guide to how to sell anything.
Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, Ogilvy on Advertising looks at what sells, what doesn't and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all... yourself. From a titan of not just the advertising industry, but the business world, this book is David Ogilvy's final word on what you're doing wrong in any pitch and how you can finally fix it.
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