Gail Anderson
Softcover | 20.32 x 2.54 x 25.4 cm | 256 pp
Princeton Architectural Press | 2015 | 9781616893361
A book for designers, aspiring designers and followers of consumer trends, Outside the Box aims to be the first of its kind - a celebration of a packaging style that has become part of our visual vernacular. Includes 30 case studies, a history of package design and interviews with design firms and agencies from around the world.
Seen by some a a nostalgic trend, hand-drawn lettering has matured from a graphic fad into an established design technique. In Outside the Box: Hand-Drawn Packaging
from around the World, Gail Anderson lovingly gathers forty projects by graphic designers, illustrators, and hand letterers for global brands such as Coca-Cola, Chipotle Mexican Grill, and Jameson Irish Whiskey, as well as local, independent clients such as Marias Packaged Goods & Community Bar in Chicago; Bienbebido in La Rioja, Spain; and Julaquavit in Visby, Sweden.
Anderson shares her self-proclaimed infatuation with hand-drawn lettering through thoughtful interviews, sketches from the designers, and a wealth of full colour images, revealing the working processes and inspirations behind each package.
Gail Anderson is a former senior art director for Rolling Stone and a partner at Anderson Newton Design, an award-winning and multidisciplinary agency in New York City
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Great selection, amazing value, fast/efficient delivery. Highly recommend!
Lovely books at a great price, delivered really quickly and very well packaged.
I haven't used this book yet, but as a novice oil painter, it will be very helpful in learning techniques used by the masters, albeit quite basic approaches and styles. It gives step-by-step guidance via illustrated tutorials, basic information such as equipment and the colours to use in each exercise areprovided. What could possibly go wrong?
This is a comprehensive overview of works of art from earliest times until the late 20th century. It's immediately accessible to read and engaging. My only grumble is that many of the photos are small and in black and white. The text and the works themselves merit better treatment, but that would make this already weighty tome unmanageable and prohibitively expensive. I'm very pleased with this book and will enjoy it.
A lovely book, found by chance and given as a gift.
Bought as Present and they loved its unique format
Fascinating and good comparative text and images.
Excellent book, in depth text and plates that I haven't seen before, perfect!
Great book about the man of 60s music
Beautiful book - made a great gift. Thank you x
I bought to wrap up presents but it somehow felt wrong to cut up these wonderful graphic designs!
Great. Rapidio!
Another great read
A great read
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Great selection, amazing value, fast/efficient delivery. Highly recommend!
Lovely books at a great price, delivered really quickly and very well packaged.
I haven't used this book yet, but as a novice oil painter, it will be very helpful in learning techniques used by the masters, albeit quite basic approaches and styles. It gives step-by-step guidance via illustrated tutorials, basic information such as equipment and the colours to use in each exercise areprovided. What could possibly go wrong?
This is a comprehensive overview of works of art from earliest times until the late 20th century. It's immediately accessible to read and engaging. My only grumble is that many of the photos are small and in black and white. The text and the works themselves merit better treatment, but that would make this already weighty tome unmanageable and prohibitively expensive. I'm very pleased with this book and will enjoy it.
A lovely book, found by chance and given as a gift.