Power of Letterforms: How they affect us

University of Chicago Press

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Rosemary Sassoon

Softcover | 15.2 x 1.3 x 20.3 cm | 120 pp

University of Chicago Press | 2015 | 9781910065556

This book is an extensive account of the numerous ways in which letterforms affect our everyday lives. Exploring the many different types of letterform, such as handwriting, packaging and advertising design, logo and book design, typography and engraved letterforms.

Throughout this book, Sassoon considers the way in which these different letterforms have a profound and persuasive affect on all of us, that we are distinctly unaware of. For example, the ways in which our handwriting is the reflectance of ourselves on paper and the importance of typography and layout for the atmosphere of a design and how that influences the experience of the reader. Letterforms find their way into everyday life, thus this is a fascinating book for all readers.

An essential read for those who are in the creative industry, and a useful guide to those with a career involving letterforms. Beautifully illustrated with examples of calligraphy and lettering from Rosemary and other script artists

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